Shaping a culturally-resonant visual identity
with Sesame Workshop
At Radish Lab, my team helped develop branding for Play to Learn, a Sesame Workshop program with a target audience of displaced and host community children in Bangladesh, Jordan, and Lebanon.
About the Client
Sesame Workshop is the nonprofit behind Sesame Street, are present in more than 150 countries on a mission to help kids everywhere grow smarter, stronger, and kinder.
Collaborators
Culturally-Inspired Patterns and Motifs
BRAC provided invaluable guidance and feedback on color palettes, patterns, and symbols. That helped kick start our visual research into the colors, shapes, patterns, and visual cues seen in day-to-day life for people in Bangladesh, Jordan, and Lebanon.
Pulling inspiration from architecture, textiles, and botanicals, we created fun and energetic visuals that engage children and complement the existing Sesame Workshop brand guidelines.
Custom Illustrated Iconography
We illustrated 80+ icons to depict a wide range of both tangible and abtract concepts.
