Branding & Visual Identity

with Sky Sport Pickleball

logo
visual identity
illustration

I worked with Sky Sport, a pickleball startup, to refresh their visual identity – the goal was to create a brand that felt inclusive of all ages, while highlighting the fun and expressiveness of the sport.

a color palette can be used in a variety of combinations to create a line of fun and bright brand graphics and patterns.
example of brand graphic application on pickleball paddles
brand pattern
peek into the process with the first round of sketches

Thanks for reading!

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Bonnie is a UX/UI & Visual Designer based in New York City. She has 6+ years of agency experience working with a range of clients, including Google, Amazon, Netflix, Sesame Workshop, and Barbershop Books. Her portfolio consists of work across various domains: service design and participatory design research within city government; social-impact project focused web and brand design; and signage & wayfinding for large-scale workplaces.

Her design practice is rooted in producing thoughtful, functional, and systems-oriented work. Her work often involves creating design solutions that translate complex ideas into visually engaging, informative, and accessible experiences.

Her educational background is in Human Centered Design & Engineering at the University of Washington. Studying at the intersection of user research, design, and computer science ultimately informs her strategic, data-driven, and multidisciplinary approach to design problems.

In her free time, she enjoys cooking 🥘, tidying 🧹, rearranging furniture 🛋️ playing volleyball 🏐, and riding her bike over potholes 🚲🕳️.

💻 To view work, please visit on a desktop 🙂