Shaping a culturally-resonant visual identity
with Sesame Workshop
At Radish Lab, my team helped develop branding for Play to Learn, a Sesame Workshop program with a target audience of displaced and host community children in Bangladesh, Jordan, and Lebanon.
About the Client
Sesame Workshop is the nonprofit behind Sesame Street, are present in more than 150 countries on a mission to help kids everywhere grow smarter, stronger, and kinder.
Culturally-Inspired Patterns and Motifs
BRAC provided invaluable guidance and feedback on color palettes, patterns, and symbols. That helped kick start our visual research into the colors, shapes, patterns, and visual cues seen in day-to-day life for people in Bangladesh, Jordan, and Lebanon.
Pulling inspiration from architecture, textiles, and botanicals, we created fun and energetic visuals that engage children and complement the existing Sesame Workshop brand guidelines.
above: hand drawn patterned backgrounds
Custom Illustrated Iconography
We illustrated 80+ icons to depict a wide range of both tangible and abtract concepts.
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Bonnie is a UX/UI & Visual Designer based in New York City. She has 6+ years of agency experience working with a range of clients, including Google, Amazon, Netflix, Sesame Workshop, and Barbershop Books. Her portfolio consists of work across various domains: service design and participatory design research within city government; social-impact project focused web and brand design; and signage & wayfinding for large-scale workplaces.
Her design practice is rooted in producing thoughtful, functional, and systems-oriented work. Her work often involves creating design solutions that translate complex ideas into visually engaging, informative, and accessible experiences.
Her educational background is in Human Centered Design & Engineering at the University of Washington. Studying at the intersection of user research, design, and computer science ultimately informs her strategic, data-driven, and multidisciplinary approach to design problems.
In her free time, she enjoys cooking 🥘, tidying 🧹, rearranging furniture 🛋️ playing volleyball 🏐, and riding her bike over potholes 🚲🕳️.
💻 To view work, please visit on a desktop 🙂
